Limited Edition News: Bulova's Lunar Chronograph Reissue — First Hands-On from NYC Pop-Up

Breaking: Bulova unveiled a limited reissue of their Lunar Chronograph in a New York pop-up event last week. With only 1,000 pieces planned, the watch blends archival design cues with modern finishing and a slightly updated caliber. We attended the pop-up to inspect the watch, speak with Bulova representatives, and report what collectors should know.

Design and heritage

The reissue draws heavily from the original lunar-era models: distinctive lugs, a three-register chronograph layout, and a crisp tachymeter scale on the outer track. Bulova's design team preserved the silhouette while refining the dial printing and applying layered luminous material for improved legibility in low light. The case finish is an improved satin-brushed look with polished bevels to catch the light, creating a premium feel without swinging into overtly flashy territory.

Movement and technical details

Bulova opted for a modern automatic chronograph movement with integrated chronograph functionality. While not an in-house manufacture caliber, the movement is well-decorated for its segment and includes a column wheel for smoother actuation. Power reserve is competitive for the price class, and Bulova's finishing team applied a striped rotor with a limited-edition engraving for number stamping.

Pop-up impressions

The pop-up in SoHo emphasized storytelling. Archival photos were on display alongside the new pieces, and Bulova staff highlighted the decision to limit run size to increase collectibility. Handling the watch revealed a reassuring weight and solid case machining. The pushers had crisp, positively felt clicks; the bezel alignment and dial symmetry were excellent on the press samples issued for media.

Market reaction and value considerations

Limited-edition reissues can appreciate when demand outstrips supply, especially when tied to a meaningful story. Bulova's reissue has a narrative advantage — the lunar association and clear lineage — but collectors should watch the release's distribution model. If inventory is widely available through authorized dealers, the immediate scarcity might be limited. Conversely, direct-to-consumer exclusives with authenticated numbering often perform better in the secondary market.

Who should consider buying

• Fans of Bulova's historical designs seeking a modern, wearable chronograph
• Collectors who prioritize limited runs with thoughtful finishing
• Buyers looking for a chronograph with a distinctive vintage-inspired aesthetic but modern reliability

'This reissue feels like a respectful nod to the past while remaining fully fit for modern daily wear.' — Our on-site first impression

Release details

Price is set competitively for the segment, with a numbered caseback and a leather presentation box. Bulova's pop-up confirmed that online reservations will open the following week, with select remaining inventory assigned to authorized dealers. For prospective buyers, we recommend pre-ordering quickly if the heritage tie-in is meaningful, and verifying bracelet sizing and return policies before purchase.

Conclusion: Bulova's Lunar Chronograph Reissue is a well-executed limited edition that honors the brand's history while addressing modern expectations for finishing and movement performance. Whether it will become a classic depends as much on market interest as it does on the watch itself, but for now it's one of the most talked-about releases this quarter.